6 Techniques for Boosting Your Sales from Home

Are you looking for ways to increase sales and grow your home business? 

You’ve come to the right place! In this blog post, we’ll be exploring 10 essential techniques you can use to give your home business an extra boost. From using social media to networking with other businesses, there are a number of steps you can take to drive more sales from your home business. So, if you’re ready to get started, let’s dive into the ultimate list of techniques for boosting your sales from home!

#6 Use social media

In today's digital age, social media has become an integral part of our daily lives. As a home business owner, you can leverage the power of social media to increase your sales and grow your customer base.

First, identify which social media platforms your target audience is most active on. Facebook, Instagram, and Twitter are popular choices. Next, create an engaging profile and regularly post content that resonates with your audience. Use eye-catching images and captions that capture their attention.

Engage with your followers by responding to comments and messages promptly. You can also use social media to offer exclusive promotions, run contests, or showcase your products or services. Social media can also help you build brand loyalty and credibility.

To maximize the impact of social media on your sales, consider investing in social media advertising. Paid advertising on social media can help you reach a larger audience, target specific demographics, and drive traffic to your website.

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#5 Connect with your target audience

One of the most crucial steps in boosting sales for your home business is connecting with your target audience. Without understanding your audience and their needs, you may struggle to make a sale or build a loyal customer base. 

Here are a few ways to connect with your audience:

1. Research your audience: Conduct market research to determine your ideal customer’s demographics, preferences, and pain points. This information will help you tailor your messaging and marketing efforts to speak directly to your target audience.

2. Be present on social media: Social media platforms are a great way to connect with your audience and build brand awareness. Make sure you are active on the platforms where your audience is spending their time, and engage with them through comments, direct messages, and posts.

3. Create valuable content: Providing value through your content can help you connect with your audience and establish trust. Whether it’s through blog posts, videos, or social media posts, create content that addresses your audience’s pain points and offers solutions.

4. Attend events and conferences: Attending events and conferences within your industry can be a great way to network and connect with potential customers. These events can also provide valuable insights into the latest industry trends and customer preferences.

By taking the time to connect with your target audience, you can better understand their needs and create tailored solutions that will drive sales for your home business.

#4 Host a webinar or Google Hangout

Hosting a webinar or Google Hangout can be an excellent way to boost your sales. Not only can you share your knowledge and expertise with your audience, but you can also showcase your products or services.

Webinars and Google Hangouts allow you to connect with your audience in real-time, answer their questions, and provide them with valuable information that can help them solve a problem or achieve a goal. Plus, these platforms can help you establish yourself as an authority in your industry, which can lead to increased trust and loyalty among your followers.

When hosting a webinar or Google Hangout, it's important to prepare beforehand. This means selecting a topic that's relevant to your target audience and crafting a compelling presentation that will capture their attention. You'll also want to make sure that your audio and video quality are top-notch, as well as any visuals you use during the presentation.

During your webinar or Google Hangout, be sure to interact with your audience as much as possible. Ask them questions, answer their questions, and encourage them to share their thoughts and feedback. You may even want to consider offering a special promotion or discount to attendees to incentivize them to make a purchase.

Finally, be sure to follow up with your attendees after the webinar or Google Hangout is over. This could mean sending a thank you email or offering them additional resources related to the topic you discussed. By building a relationship with your attendees, you'll increase the likelihood that they'll become loyal customers in the future.

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#3 Write a blog post

Writing a blog post is a great way to attract potential customers to your home business. By creating informative and engaging content, you can establish yourself as an authority in your industry and build trust with your target audience. 

Here are some tips for writing a blog post that can help increase your sales:

1. Identify your target audience: Before you start writing, it's important to understand who you're writing for. Identify the demographics, interests, and pain points of your target audience so you can tailor your content to their needs.

2. Choose a relevant topic: Choose a topic that's relevant to your industry and your target audience. Make sure your topic is timely and addresses a current issue or trend.

3. Research your topic: Do your research before you start writing. Look for reliable sources and data to support your claims and provide valuable information to your readers.

4. Use an attention-grabbing headline: Your headline should be attention-grabbing and concise. It should clearly communicate the main idea of your blog post and entice readers to click through and read more.

5. Provide value: Make sure your blog post provides value to your readers. Whether you're sharing tips, advice, or insights, make sure your content is informative and actionable.

6. Use visuals: Incorporate visuals, such as images or infographics, to break up your text and make your content more engaging.

7. Optimize for SEO: Optimize your blog post for search engines by using relevant keywords and including internal and external links.

8. Include a call-to-action: Encourage readers to take action by including a call-to-action at the end of your blog post. This can be anything from signing up for your newsletter to purchasing a product or service.

By following these tips, you can create a blog post that not only attracts potential customers to your home business but also establishes you as a credible source of information in your industry.

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#2 Make a video

Video marketing has been a rising trend in recent years, and for good reason – it's engaging, entertaining, and can convey a lot of information in a short amount of time. Creating a video for your home business can be a powerful way to boost your sales and reach your target audience.

First, consider the type of video that would be most effective for your business. For example, a product demo video can help potential customers better understand how your product works, while a "day in the life" video can showcase the benefits of your service. You could also create a testimonial video, featuring satisfied customers sharing their positive experiences with your business.

Next, focus on creating a high-quality video that looks and sounds professional. Use good lighting and a clear audio source to ensure your viewers can easily hear and see your message. You can create videos using your smartphone, or invest in a more professional setup, such as a DSLR camera and microphone.

Finally, share your video on your website, social media channels, and any other platforms where your target audience is active. Consider running ads on social media to increase visibility and reach more potential customers.

Remember, creating a video doesn't have to be complicated or expensive – focus on creating content that's helpful, informative, and entertaining for your audience, and you'll be on your way to boosting your sales from home.

Video Content Creation Websites:

1. Boosted by, Light Tricks: Visit

2. Cap Cut: Visit

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#1 Optimize your website for conversions

Your website is the first impression potential customers have of your business. It’s essential to make sure that it’s optimized to turn visitors into customers. 

Here are a few tips for optimizing your website for conversions.

1. Have a clear call to action (CTA) on your website. Your CTA should be prominent and easily visible, making it easy for your visitors to take the next step in your sales process.

2. Use strong headlines and copy that highlights the benefits of your product or service. It’s essential to communicate the value of what you’re offering to potential customers quickly.

3. Make your website user-friendly. Your website should be easy to navigate, and it should be clear where visitors should go to take the next step. Make sure to have a simple, streamlined checkout process.

4. Use customer testimonials and social proof. Social proof can be a powerful motivator for people to make a purchase. Make sure to include reviews or testimonials from satisfied customers.

5. Use high-quality images and videos to showcase your product or service. People are more likely to purchase when they can see exactly what they’re getting.

6. Use pop-ups and opt-in forms to capture email addresses. By building an email list, you can continue to communicate with potential customers and offer them additional value.

By optimizing your website for conversions, you can turn more visitors into paying customers. Make sure to continually test and refine your website to ensure that it’s performing at its best.

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The true life story of how Totally Woke Fashion was born. 

The following are real life events leading up to the creation of a small online ecommerce business known as Totally Woke Fashion.

It was June 2012 in the small city of Bristol, Virginia. A father and husband who worked fulltime as an Emergency Medical Technician for the local 911 Emergency Rescue Station in town was struggling to make ends meet. Working more than 40 hours a week on the local ambulance wasn't paying the bills and taking a part-time job wasn't going to happen since he was hardly home as it was.

 

  Eric Atwell, Owner and CEO of Totally Woke Fashion

Eric knew that he needed to find a way to make an income on the side without cutting into his already busy schedule. Searching through the internet one night he came across a website that offered him the possibility of earning a passive income selling products online without having to purchase any products or inventory to get started. All he had to do was create digital art designs to be sold on blank products that where offered by the website and advertise them on social media to generate sales. Skeptical, Eric decided to give it a try. He had already exhausted most of his possible job leads and had hit a dead end. It was time to try a different approach.

Eric, who has been a freehand artist since childhood but had never used photoshop programs before had hit another speed bump on his journey towards earning money online. He was now faced with the challenge of learning how to use the features of a digital art software that was totally alien to him. But after several weeks or YouTube tutorials and software workshops online he was now able to create simple art designs that could be used for his products that were to be sold on Zazzle.com.

Building an ecommerce store. 

 Not sure what the process was for creating a shop online or how hard it would be to set it all up, Eric began creating what would be his first ecommerce shop, titled: "Love Quotes Mall".  The small ecommerce shop created and sold romantic quotes and digital photos and only had a about 30 items for sell at that time. 

Family Disaster

Soon after creating the shop, Eric and his wife discovered they were going to be having a child. But just as the celebration of having a new member in the home began. It was cut short after learning that the child would be born with a heart condition that almost always ended in death. Over the course of 9 months of weekly doctor visits it was time to deliver their new child. But the only medical facility that was able to deliver the newborn was located about 5.5 hours away and was in the city of Nashville Tennessee. Finances where already tight and cash on hand just wasn't there for them to stay in a hotel during their visit to Nashville. So Eric and his wife were forced to sleep in the hospital when they could and the local Ronald McDonald house while their newborn child struggled to stay alive in the NICU ward for infants at the local hospital. After three and a half months their child had passed away due to heart complications and Eric and his wife were faced with a huge loss and major setback to their family.  Needless to say that all intentions of earning an income online had been placed on hold and Eric and his wife had faced his worst nightmare in their lifetime. 

Eric with newborn child at feeding time.

The loss of another family member

During his struggles in Nashville, TN with his newborn child, Eric's mom had become ill with an artery disease and was now terminal. Just six months after laying his child to rest, Eric was faced with the loss of mother who had been his only parent since the age of 10 years old when his father passed away with lung cancer from working as a coal miner in the state of West Virginia for more than 38 years. Eric now had to lay his mother to rest in the same year as the passing of his child. 

Eric with his Mother 

Stress in the home

Facing the loss of their child together and Eric facing the loss of his mother all in the same year of 2014 the air in the home was sometimes to hard to breath and even simple conversations between Eric and his wife would often turn in to full blown verbal fights between the couple, creating a void in their marriage that just couldn't be mended. 

Eric Atwell, Owner and CEO of Totally Woke Fashion

The Divorce

Just two months after the loss of his mother in October 2015 Eric and his wife came to the decision to split up and file for a divorce.  Eric had now suffered the loss of his newborn child. The loss of his mother and now the loss of his marriage of 6 years all within a year and was now faced with the challenge of starting over alone and living in a $800 dollar a month camper rental in a local campground. Eric was forced to work for the campgrounds to earn his keep.  Drinking had become his only escape from reality and Eric was struggling to believe that his life would ever return to normal.

Shadrack Campgrounds Bristol, Tennessee

New beginnings

 After a year of living alone in his tiny camper, Eric finally had saved enough money and yearly income taxes to rent a house in Blountville, Tennessee where he learned to cope with his demons and met his new wife. Eric and his new wife were pregnant together and soon to have their first child together. Eric knew that he would need to provide a better income for his family. He and his wife made the decision to move to Fredericksburg, Virginia where employment wages where much higher in pay. Eric returned to work as an E.M.T and worked his way up the ladder quickly. In just under 9 months Eric had worked his way into the position of the company COO and was the acting Chief of two rescue stations. 

Eric Atwell, EMS Chief 

Work related stress and the life changing medical emergency

Covid 19 had placed a new level of stress on Eric in his career that he had never navigated before. Always worried about the safety of his rescue crews and the safety of his own family at home the stress took a toll on Eric's own health as he struggled with a stomach ulcer that eventually landed him in the hospital receiving and emergency surgery to save his life. Eric's stomach ulcer had ruptured and Eric was bleeding out inside at a rapid pace. During surgery Eric passed away but was revived back to life by the surgical team as they operated to save his life.  

Eric Atwell, post surgery

New Disabilities

After returning home from the hospital, Eric spent the next six months laying in bed and sleeping most of his days trying to recover. The Doctors in charge of his health had told him that his recovery time would take a year at best. Eric and his family where currently living on his taxes that he had received and were faced with having to relocate before the money run out, to find a cheaper place that they could afford. Eric and his family were forced to move back to Bristol, Virginia where the cost of living was much cheaper to survive. Now no longer able to work. Eric's wife took on the role of being the new source of family income, cleaning rooms for a local hotel to make ends meets.

Eric Atwell and Wife

Refusing to lay down and quit

Now spending his days as a live at home father with his four year old son, Eric has revisited the idea of selling his digital art designs online to assist with the families living expenses. 

As of December 3rd, 2022 the ecommerce shop Totally Woke Fashion was born and has built a small following on Facebook of a little over 2900 people. The ecommerce shop now has a little over 430 items for sell on the Zazzle.com platform. Eric hopes that his business will one day grow big enough to help ease his wife's burden of being the sole source of their small families income and to leave behind a ecommerce retail legacy that will continue to support his family long after his own passing. 

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